Have you ever wanted to know how the creatives behind the Old Spice commercials, you know the ones that star Isaiah Mustafa are made? You might assume that Weiden + Kennedy’s creative vision is achieved through fancy CGI. But it’s decidedly more old school than that.
Old Spice has released a behind-the-scenes video of them putting together their “Scent Vacation” spot.
After watching this, I’m even more impressed with the commercials. Yes, they are funny and engaging and often nonsensical, but they also look like incredible technical achievements. [via doobybrain]