ESPN Puppets Explain The Nielsen Ratings

Well, if this doesn’t prove Nielsen ratings are totally pointless, then nothing else will.

ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

[via gizmodo]

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