When I first started tracking the trend in 2008, almost every example was created by a superfan. Creating videos with hundreds of edits takes a staggering amount of time, and the only people willing to do it were those who were in love with the source material.
In the last three years, the form seems to have evolved from fan culture to criticism.
Rich Juzwiak may have started the trend by calling out reality TV contestants for their overused “I’m not here to make friends” trope. That directly led to supercuts criticizing lazy screenwriting, from “We’ve got company” to “It’s gonna blow!”
But recently, it’s being used for more serious criticism: calling out politicians and the news media.