Seeing as I shop there quite regularly (once per year for my annual clothing splurge?), and haven’t really thought too much about their logo (which I assume is the case for most people), I’ve gotta admit, the new logo kinda sucks. It looks like a logo for some Silicon Valley start-up, not a logo for one of the leading clothing sellers nationwide.
Also they are apparently going to continue and crowd-source the logo as it evolves? That’s weird.