It’s pretty darn near impossible to make Post-Its seem more useful than they are or even, dare I suggest it, sexy/risque, on par with alcohol or condoms.
So credit must be given to ad agency The Jupiter Drawing Room in Johannesburg, South Africa; specifically Art Director Bruce Harris and Copywriter Noelle Liszkay.
This ad is funny, well done, hardly forgettable, and certainly not plausible. It also makes you think of an ubiquitous product you take for granted in a new light. Essentially it’s everything a good ad should be. [via]