Pantone’s Color of the Year

Pantone has announced that Honeysuckle (PANTONE 18-2120) is the Color of the Year for 2011.  For once, I’d love for them to pick like regular old blue.

But, Honeysuckle it is and here’s how the company is trying to sell you on the color: “Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it.”

It’s also fucking pink.  So yay for that.

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