Lonely Island Schilling for Rökk Vodka

The Lonely Island — Andy Samberg, Akiva Schaffer and Jorma Taccone, natch — have been named the creative directors for the American rollout of Swedish vodka: Rökk.  And if the trio pumps out semi-funny videos like this to promote it, well then, we all win right?  I wonder how much of a gag this is on Jay-Z being the creative brand director for Budweiser, et al.

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