Skittles wants you to interweb the rainbow
Skittles has relaunched their website so that it is essentially a Twitter search for the word “Skittles”.
That’s a pretty clever approach to marketing their brand, or at least appealing to the Twitter-ati tastemakers. Of course it could backfire as people try to abuse it since they have no way of moderating what shows up. So there’s that, ahem.
I also wouldn’t care about this as much, if I didn’t love Skittles. The rainbow is oh so tasty my friend.
The floating menu on their page also links to YouTube, Flickr, Wikipedia and Facebook.
[via laughing squid]
Posted in: Cheap Thrills
Tags: advertising, Skittles, social media, twitter
