Skittles wants you to interweb the rainbow


Skittles has relaunched their website so that it is essentially a Twitter search for the word “Skittles”.

That’s a pretty clever approach to marketing their brand, or at least appealing to the Twitter-ati tastemakers.  Of course it could backfire as people try to abuse it since they have no way of moderating what shows up.  So there’s that,  ahem. 

I also wouldn’t care about this as much, if I didn’t love Skittles.  The rainbow is oh so tasty my friend. 

The floating menu on their page also links to YouTube, Flickr, Wikipedia and Facebook.

[via laughing squid]

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