Sofia Coppola has been laying low since her misunderstood 2006 film Marie Antoinette; basically she’s enjoying (hopefully) motherhood and being married to the lead singer from that French rock group Phoenix.
Coppola always straddles a fine line with us; in that we have to be in the right mood for her stylized films. When the mood fancies us The Virgin Suicides, Lost in Translation and her take on the doomed French Queen offer pleasures few film directors can match. But again, the mood has to strike. I wouldn’t argue if someone said her movies come of as slow, precious, fey, etc.
That style, of blending old school cinematography with excellent music, is on full display in this Dior commercial. It’s set to the Brigitte Bardot song “Moi, Je Joue” (interestingly enough one of the few great Bardot songs not written by Serge Gainsbourg) and stars model Maryna Linchuk.
If this doesn’t make you want to go to Europe and traipse through the cobblestone and country side, sipping wine in cafes and wearing ascots, then I don’t know what it would take. Mostly, I just wish my entire life had the sheen of 60’s French new wave cinema.