Here’s to consumerism in which Jack Kerouac chuckles in his grave

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them; disagree with them; glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”

-Jack Kerouac

That’s actually not a quote from Kerouac, but it was attributed to him back in 1997 during the dawn of Apple’s rebranding strategy with their “Think Different” campaign.? I’ve often wondered who really said this.

Nothing says square peg misfit world changer quite like your official On the Road t-shirt from Urban Outfitters. In way, as vile and odious as this capitalism is, I think Kerouac actually would have found it vaguely amusing in a sort of absurdist “what has the world become kind of way.”? If he were alive, it surely would have killed a tiny piece of his soul.

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