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Guy Ritchie for Nike football

Director Guy Ritchie hasn’t had his mojo since marrying Madonna.  The last movie he directed that anyone cared about was Snatch way back in 2000.  Eight years ago!  Since then he’s been making movies and his audience has yawned.

We think he’s still got something left in the tank, but it’s almost unnerving to see a director just lose it after dropping two very good movies right from the get go.  The reason we think he’s got something left is because of his new commercial he directed for Nike titled, “Take It To the NEXT Level.”

It’s a soccer football commercial and it burns with an energy and unique point of view.  It’s got Guy Ritchie written all over it.  Which is something you can’t say about his last few movies.

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Posted in: Cheap Thrills
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