Blackle: Or, the dumbest name for a search engine ever

Blackle is a “new” search engine. Or rather, it’s Google with a face lift. The company behind the stupidly titled search engine, Heap Media (we want to make it clear that Blackle is not connected to Google, only that they are stealing their search engine), felt that by simply changing the screen from white to black Google would save a lot of kilowatts.

There are no facts to support this, except that using white apparantly takes more energy than using black.

Take the jump to read all about it from the company.

How is Blackle saving energy?

Blackle was created by Heap Media to remind us all of the need to take small steps in our everyday lives to save energy. Blackle searches are powered by Google Custom Search.
Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen.” Roberson et al, 2002

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.

We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.

How can you help?

We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load.

Help us spread the word about Blackle by telling your friends and family to set it as their home page. If you have a blog then give us a mention. Or put the following text in your email signature: “ – Saving energy one search at a time”.

Have a look at our energy saving tips page for ideas on steps you can take to save energy.

There are a lot of great web sites about saving energy and being more environmentally friendly. They are full of great tips covering the little things that we can all do to make a difference today. Try Blackling “energy saving tips” or visit a great blog dedicated to environmental awareness.

I can’t believe I just gave this company free PR, albeit of the “what a stupid idea” variety.

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