Where awesome used to conjure up a Caspar David Friedrich painting of epic ocean storms, Pasricha’s brand is more like a Norman Rockwell sketch of everyday life unfolding as it should. “All of us spend our lives focused on the big things: grad school and jobs and weddings. We lose sight of the fact that the vast majority of pleasure will come from the first bite of hot pizza or when you flip to the cold side of the pillow in the middle of the night,” he said. Pasricha gets 50 emails a day from awesome disciples around the world, sending suggestions for his blog or cheerful affirmations, offerings like “dunking Danish butter cookies into your morning coffee” or “puppy breath” (an awesome only dog lovers can appreciate).
Barney Stinson has a lot to do with the rise of awesome sauce.