Why is today towel day? I don’t know. But it is.
And people are heeding the advice of Hitchhiker’s Guide to the Galaxy author Douglas Adams, that a towel is “about the most massively useful thing an interstellar hitchhiker can have.”
Although the actual date of Adams’s death, of a heart attack at the age of 49, was 11 May, Towel Day is celebrated two weeks later, remaining faithful to the date of the first event, which was set up as a wake for fans soon after his sudden death. This year’s event is the first since the widespread use of Twitter, and tweets by Adams’s friends and followers, who count Stephen Fry and Neil Gaiman among their number, have spread awareness of the day. A website for the celebrations, towelday.org, is co-ordinating the events taking place across the world and urging fans to upload pictures of their towels to Flickr and YouTube and to tweet with the #towelday hashtag.